Consumer Demand for Open E-commerce

Light, efficient, sustainable, and compliant with antitrust regulations e-commerce
Light, efficient, sustainable, and compliant e-commerce is how founders can disrupt the fall.

All power must possess a sufficient range and endurance if only to escape the inevitable collapse of time into a singular force of gravity. One can either attempt to break this law, or one can accept it. If we are to break things, it is only to build something better, otherwise, the resources are wasted against the developer and their investor.

An ability to preserve the ROI and the asset behind it is a very good indication that something is built correctly, and is suitable for occupation. Valuation may be relevant to a VC’s, but to founders, unless we can deliver ROI and save the digital asset in a downturn, we have nothing.

Valuation is meaningless to all successful founders until the company goes public. Even then, something like Opcity (product of News Corp), Redfin Corporation, Amazon Home Services (product of Amazon), and Zillow Group are all highly venerable public companies because of their use of“dirty” revenue sources (

Uber and Lyft, the same thing (now also trailed by DoorDash, Instacart, Postmates, and others) looked for an IPO to unload the weight of massive mega-rounds (

There is no defense to the breach of antitrust laws in the United States, either public of private valuation, such practices simply have no standing.

As the DOJ and FTC step further to realize the impact use of the Internet has on the quality of free markets, open e-commerce will take the lead, simply because it will be cheaper and less risky to invest into companies that offer a path to innovation, rather than a path to “for-profit hiring halls” with great marketing departments.

The time to address this change is now. From the perspective of open marketplaces, it has never been a better time to improve the quality of e-commerce. From an affordable housing perspective, the same thing, we need solutions that offer savings, rather than consumer brokering and a promise of instant cash offers.

Simply because the economy has plunged off the cliff, is not areason to assume that we cannot grow a new set of wings as we fall. Much better wings. Something that offers our users exceptional new products.

Companies such as Google may have this spirit to deliver unbiased content across the board, but startups must also aim to deliver open e-commerce to support mega B2C markets — real estate, travel, ride-hailing, delivery, everyday goods, construction, law, and finance.

For startups, the answer is still the same as it was: to develop “Google for X” products, launch them, improve them, fly them, and to deliver them to public markets with genuine success. Better Internet will organically improve the health of the national and world economies in the long run.

If we allow e-commerce to run our modern world, we must make sure that it operates as a free-market e-commerce. To do this, first, we need to demolish raked marketplaces that were built on mega-rounds in a great effort to allocate consumers and to price-fix services of others.

Author: Litesand

Antitrust, real estate, e-commerce, fintech, proptech, bigtech

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