
David McLaughlin vs HomeLight is an interesting legal action, for some reason, was incorrectly filed under the 15 U.S.C. § 1125 (Lanham Act claim for false advertising.) I randomly stumbled on this case recently, doing my research.
This case was correctly dismissed because the damages under the Lanham Act are not a substitute for damages under the Sherman Act.
Today, every honest #Realtor in the US, legitimate #marketplaces, and #consumers hold claims, valued in tens of billions USD, against every single “shell” entity that operates by means of broker-to-broker collusion.
HomeLight is just the tip of the iceberg.
These claims must be filed under a different law, however:
15 U.S.C. §1 — Trusts, etc., in restraint of trade illegal;
12 U.S.C. §2607 — Prohibition against kickbacks and unearned fees;
12 C.F.R. §1024.14 — Prohibition against kickbacks and unearned fees;
Business and Professions Code §17200 et seq.
15 U.S.C. §45 — Unfair methods of competition unlawful.
etc.





#antitrust #realestate #kickbacks #collusion #proptech #advertisinglaw #LanhamAct #UCL #ShermanAct #FTCAct U.S. Department of Justice Federal Trade Commission Consumer Financial Protection Bureau