Every media company is in competition with Google. One shouldn’t be selling anything through their competitors, to begin with.
“Advertisers that choose this platform do so because it makes the process of buying digital advertising easy and effective,” says Sissie Hsiao
No, advertisers choose this platform because it is easier for a media service to collude with Google than to build a competing advertising platform. All agreements to restrain free trade have very dull and common reasons behind them — low standards, slow growth, playing it safe, excuses, etc.
Media services can (and are wise to) buy some technology from Google, such as the services offered by Google Cloud, but we cannot become vassals to the Big Five when it comes to our revenue.
#antitrust #ecommerce #bigtech #onlineadvertising #politicsandlaw #freespeech #digitaladvertising